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Out of the Flames

Exploring online engagement around the 2019 Amazon rainforest fires

The Project

Through Out of the Flames, we explored online engagement and public narratives around forest-related issues, taking the 2019 Amazon rainforest fires as a case study. Using social media data from Twitter, Facebook, Google, Instagram and YouTube, we sought to understand the public narratives and forms of engagement, participation and experience that emerged around this event at the peak of its international coverage.

From a series of analyses, we identified three distinct areas relevant to our main inquiry and summarised the key insights as Issue Stories.

This project is part of the “New Ways for Forest Governance: connecting science, policy and society (NEWGO!)”, funded by the German Federal Ministry of Food and Agriculture (BMEL).